Worse yet, it's becoming more and more difficult to simply read the freaking web as a series of documents, which was the entire purpose in the first place. There's TOS, pages that don't work without JS, and so on. I fully expect publishers to try to force legislation to require people to download all this crap simply to read an essay, whether they want to or not.
We had a nice hammer, and we're doing a pretty good job of pounding everything else in the universe into various versions of a nail. But it's ugly.