I'm not easily offended, but that use of the word made me cringe.
Courage is running into a burning building to save a family. Courage is going to war for your country knowing you might die. Courage is being more afraid than you've ever been in your life and doing the right thing anyway.
To call throwing an age-old standard into the toilet while shoving vendor lock-in down people's throats "courage" is offensive. Shame on Apple.