Hey, credit where it's due. Apple tends to advertise battery life quite well, with testers often getting over what Apple advertises.

But the answer is no - they advertise 5 hours.

They are rightfully advertising it as '5 hours for each ear'. Which, in my case, is actually 10 hours. I only listen to podcasts - and listen to them in one ear. So when one dies, I'll switch to the other while charging the first one. It's really ideal for my use.