Everything about Internet.org went in a way contrary to what Mr Zuckerberg wanted.
The bourgeoisie of the developing world he wanted to help protested, the political class looked into constraining it by law, the first world hated it for misrepresenting the ideals of the Internet and going against hard-earned net neutrality laws, local Internet service providers backed off because of the negative publicity...
And the satellites he wanted to use to circumvent that went up in flames.