> But people who can afford your artificially-cheap tickets can sell them to folks who can afford the market price, making them better-off.
Except that in reality they can't because other large companies and people who have this down to a business buy all your tickets first. Also, money does not actually replace not getting to see a unique show. We can see this by the fact that not everybody sells their cheap tickets onwards.
Long story short - the group of people who really wants to see the show but can't afford it, and the group of ticket scalpers, are really, really not the same groups, 99% of the time - unless all your fans are ticket scalpers. This is pretty much by definition. Why is worship of capitalism more important than a person's desire to ensure their fans can actually afford to go see them?