Amazon experiments. It's not about bold PR moves to make waves and attract attention. It's about trying everything, even ideas that might sound bad, and seeing if they actually work. This? This is the same idea. Try it out on something less important (HR software, sure, why not) and see what happens.

In the worst case, a bit of internal software is late. That's a low-cost risk to see if you can find a way to reduce developer costs efficiently.