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0 pointsmratzloff9y ago0 comments

I bought so many $5 CDs of unknown bands from CD Baby back in my college days when I had the time to just page through and sample hundreds of artists in whatever genre I was in the mood for at the time. (I was one of the weird college kids who paid for music in the era of Napster and Kazaa, even if it was only five bucks a pop.) I discovered a lot of bands that way. Thanks for helping to make that possible.

(And yes, Bandcamp is great!)

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sivers9y ago· 1 in thread

Thanks!

God, that $5 sale was one of my best ideas. I should write about it some time.

The $5 price didn't kick in until you had at least 3 CDs in your cart that were in that $5 sale.

So it was a way of encouraging people, who came to just get one album, to browse around and get a few more.

Albums were still priced at $15 or whatever, until you had at least 3 of this sale items, so it could take a $15 order for one CD and turn it into a $15 sale for 3 CDs.

The customers were thrilled. The musicians who got discovered because of it were thrilled, because they opted-in to the sale. (They'd usually do it for their older albums that weren't selling anymore.)

It was a huge win, almost doubled sales, and was one of those things I thought of on a Tuesday, programmed on Thursday, and launched on Friday.

I miss those things. :-)

jedc9y ago

I'd LOVE to read a post about that!

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