Commercializing stuff is great and all but there is no point in pretending it is the same or equal to the kind of innovative work that consistently happens at research universities and arguably a lot of the future is invented there even if it is not commercialized.
Also what are these dozens of other projects Facebook is currently innovating on? I do see a lot of duplicated effort across google, facebook, apple, and microsoft when it comes to AI research though. This is why I don't quite get how people can argue for commercial innovation and market efficiency all in the same sentence or paragraph when there is obvious and clear evidence to the contrary.