I agree with the long held role of newspapers in aggregating a set of articles based on their criteria.
But in the current age, bundling seems to be broken for 2 particular reasons:
- Most people discover content via their social networks (Twitter, Facebook, Reddit etc) where they have invested a long time to curate a set of individual journalists, public figures and acquaintances rather than orgs.
- Diversity of audience expects a rather focussed content curation from different view points rather than all encompassing single identity.
This makes me believe that going forward in future, people should be able to show appraisal to unique pieces rather than a wrapper organisation, based on their quality. This might be encourage grass root level curation by people who are incentivised for their effort rather than association with an existing brand.