Working on the watch means that they aren't working on the Mac or the iPad. They are a victim of their own success in that a successful, well thought out, and profitable product like the watch is viewed as a neutral.
They've also flopped on the TV.
That said, their ability to execute is amazing.
You do know that all 3 share the same basic OS and technologies (kernel, filesystems, basic services, lots of UI and helper code, etc) just in differently tuned versions with a different "facade" on top, right?
Or that that they have different teams on each of these devices for everything that's not shared, teams that don't even communicate with each other...
I love the products. I probably have $15k of Apple hear in my home. But I'm not buying my kid a 3 year old computer to go off to college with at a premium price.
On the other hand, even with no more hits, they do still have incredible customer loyalty and a massively profitable product line. And a lot of people have predicted Apple's doom over the years, only to be proven wrong later. Betting on Apple for the next 5 years seems safe. I wouldn't bet on Apple for the next 20 years right now though.
It's also a narrative problem. Apple has the narrative going - Jobs is gone, can Cook really replace him? Google is mostly boring crickets as far as management narratives.