>Some people make the personal choice to "evolve" above the dog-eat-dog-world mentality, for example. As another example, while some people stab their prey with their forks, others choose to be vegan.
One might argue that those people simply don't want to face the reality so they pretend.
You and your sister got tricked, but your sister's friend is definitely stupid for believing magic pills will make her fit. Your grandmother can be either way, but if you did a good job explaining to her why a financial manager isn't a good proposition for somebody who is not a multi-millionaire, she is most probably stupid too. And I don't mean that they are abnormal. Plenty of people are stupid. Most even, one might say.
You can choose to pretend, just like the vegans, if that gives you solace.