ShinyNewTech bites people when they aren't intentional about introducing it and haven't done an accurate cost/benefit analysis. If you've done that analysis, and it really is a big difference in cost to market & cost of operation, then you're leaving money on the table by not taking that route. This happens all the time.
The cost of rejecting new stuff because the status quo seems to be working well enough is massive, especially because the status quo at most software shops is room-on-fire-this-is-fine.jpg