Those who offer at most 10% increase when a person's value is 50% higher will find themselves missing the good employees and ultimately, failing.
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An example:
How much do I offer for this house? I have have no friggin' clue. But I can look at previous sale prices to get an rough idea. Naturally, I if trust my decision to that 100%, I'll risk making a poor decision. But the previous sales are a piece of information about the market that I ought not ignore.