Of these I hadn't thought of the data utility, but yeah that's probably pretty useful. However, as you suggested, it's a little hard to take advantage of that without creepiness potentially killing the larger customer relationship.

I think the other 2 are nice, but I'm not sure I buy them. I've used the product and for a rockstar team it was kind of crap. They're trying to build slack-dropbox-googledocs all in one, and it's substantially less capable at each of those tasks than the individual products. Maybe now they'll have the resources to build it out and make it actually good, but I have no idea how such a product in its current state is worth 750M.