He is attempting to create a Von Neumann probe. But it's no easy endeavor. So he has to monetize and publicize the whole affair.

But if you tell people that you're making a Von Neumann probe people will either have no idea what you're talking about or think you're crazy.

So he's sell the public on the idea of rockets. hes selling them on the idea of electric cars. He's even somehow made batteries that mount on the wall of their garages exciting. And the even crazier thing is that he's selling them himself and somehow making that interesting.

But what he's really building with all of this is a Von Neumann probe. The interesting thing with SpaceX, Tesla and Solarcity aren't the products -- it's the factories that make them.

How long until he can use these factories to make more factories and they can fit into a rocket I wonder?