To me this is the defining problem of the media age.
It used to be that you lived next to your neighbor and you had to talk to them or at least acknowledge their humanity even if you disagreed. In the early days we all heralded the internet as ushering an a new era of enlightenment and democracy with freedom of information for everyone.
Of course the reality is that when there was only one nightly television news program, those creators felt some responsibility to report objectively, and no pressure to pander to some demographic. Now, anyone can get any view point they want at any time. There is no value in thoughtful, reasoned opinions because that doesn't resonate with a highly opinionated audience—it's better to be loved or hated than passively respected. You don't have to talk to your neighbor at all because you can literally stare at your phone every time you are outside. No one ever has to hear an opinion they don't like, and when they do they can find their own bespoke mob to initiate a witch hunt.
Technology has enabled us to have a civil war without needing to be divided by a physical border. The tribes can coalesce from arbitrary locations.