The Carbon X1 is probably positioned as a competitor to some non-existent Macbook Air/Pro hybrid, and it
does have a pricing thereafter. It will certainly have to be more expensive than a plain Air, with its weak CPU and otherwise lackluster specs.
That said, I still find complaints about the X1's price from an Apple-user funny. Whenever people in the past people was critical towards the pricing of Apple products, the response was always "Real quality costs money" and "It's worth it".
Is that no longer so? And is a quality higher than that provided by Apple unimaginable?