The goal of the campaign is to drive awareness among individual investors and employees, and we're doing so by contrasting the opportunities of today with opportunities in successful companies of the past. We've gotten a great response so far, but thanks for your candid feedback.

Each person is limited to one certificate. The certificate is redeemable either for securities (i.e. a share of Facebook at its closing price as of July 13, 2016) through a broker-dealer for those who setup an account, or else for merchandise. It's structured like this specifically to ensure that we're compliant with relevant regulation.