"those that do it well" is subjective. It's hindsight. Very often, "well" will mean "what I wanted to hear".
Maybe somebody didn't compress their live "properly" for your target, and they passed under your radar. But you don't know.
Just an example: you. I just took a look at your homepage and the "About Me" box. Great summary, beyond the "Caprhone" typo: but I'd say that your description is not at all deep. You're a developer, sysadmin, copywriter: do you really do ALL (or any) of those things really well, or you're a bit of a generalist that produces a so-so result in everything?
I took a look at your CV: If I need somebody who's a great, pixel perfect, web designer, is that you? I know what you've done, but I don't know what you excel at.
It's not easy!