>Is the value of a sledgehammer equal to the value of a car?
My previous post was poorly worded; I didn't mean to imply equality.
To use your analogy, valuing a serious vulnerability on a platform that has 1.65B users in the $5-10k range is tantamount to selling a 30lb sledge hammer for a dollar.
The problem with valuing bugs at their damage potential is that the total damage potential of all bugs in any given product is almost certainly magnitudes greater than the total value of the product itself.