So using a DMCA takedown request because of a trademark infringement if there isn't also a copyright infringement would be perjury because you're making a bogus claim. AFAICT this would only matter if both sides ended up pursuing legal action (i.e. the DMCA counter-claim is resisted).
The only example of DMCA abuse being punished I've seen so far is the infamous YouTube drama between thunderf00t and VenomFangX (who ended up reading a prepared statement as part of an out-of-court settlement with tf00t to avoid facing legal consequences).
I think most people aren't willing to actually sue DMCA trolls or are unsure about their actual legal position. It's certainly understandable why a company like Google might be more likely to just follow the rules instead of taking a stand as long as they're not affected directly. And tools like YouTube's automated content claims completely circumvent the need for "content owners" to invoke DMCA and risk legal consequences.