The problem is, I had a meeting with a VC firm, and they told me about Anti-Spam laws in Canada that could be pertinent. I looked through relevant documentation and the fines are minor for unsolicited emails, but according to a mentor of ours it could damage our reputation..
The thing is, The Weapon could be a great tool to help us get liquidity on the supply-side of our marketplace at launch. I don't want to take a longer, more strenuous route to liquidity, when there have been other companies like BuildZoom that have built and used similar tools to help them get liquidity (in the States). It would be a disadvantage to us to not deploy The Weapon.
The fines are minor, I'm not really worried about my reputation (Its comparable to when Travis Kalanick ignored San Franciscos cease & desist when Uber was in its infancy), but I also don't want to turn off potential investors who might think I'm reckless for nullifying regulations that are onerous and an impediment to our innovation.
I wanted to ask the community - would you deploy The Weapon, if it meant getting your startup off the ground, even if it meant risking a small fine, and your reputation with some people? I plan on always being straight forward with VCs and tell them how we used The Weapon to get to liquidity. I won't hide it, or conceal the fact that we may or may not have broken anti-spam regulation, because that would be illegal and I'd end up like Parker Conrad.
Thoughts?