Not really, it seems just like any other fad. The technology involved has been around for a while, and nobody paid much attention to it before.
I'd be interested to see articles detailing technical difficulties that they may have overcome, but I've seen way too many articles just saying "Pokemon GO now has more X than Y".
You can discount it as a fad but it's also a resurgence of Pokemania. People who grew up catching Pokemon in elementary school are doing it all over again, along with a new generation of kids.
Whether you like it or not, it's become an overnight GLOBAL phenomenon and a unique one at that.