Actually, Vanguard is not less expensive. We use the same funds. You pay the same price for the funds in Guideline as you would if you bought them in a Vanguard plan. We don't make money on AUM, ever. We compete on being a full service 401(k) provider, that is not the case for Vanguard. You would still need all the third party services for fiduciary, compliance etc, and you would have very high startup costs and not to mention the lack of payroll integrations. And yes, we have super slick onboarding for employees and an 8 minute sign-up process for the business all without charging AUM based fees.