So you're saying that "design" chest fridges are a new occurrence? I'm thoroughly confused as to what you're trying to say.
Chest fridges are not new and have been around for decades. If by "design" you mean designer, then ok maybe designer chest fridges are a new thing. I wouldn't know because I've never actually seen one. Most people keep chest fridges in their basement or garage and wouldn't care if it's designer or not.