Then "unique insight" is financial analysis, plus macroeconomic analysis, etc.
In other words, if everyone have access to the same info, you can only consistently do better than the market by consistently having better analysis than the market. Everyone is seeing the same info, so you don't do better by seeing some piece of info others are not seeing, but by using different weights in your analysis than the market is using.
And even in those cases, the market might stay irrational longer than you can stay solvent.