Agree with the commenter that said the app is worth about $10-15, and should never have been made subscription-based.
1. Fixed price goods correspond to items where you realize the value upfront, then over time the good decays. Like food, physical goods like clothing, etc
2. Fixed price subscriptions correspond to services which deliver constant value over time, like a newspaper or utilities
3. Freemium subscriptions start free, then charge more money over time, and correspond to services which deliver increased value over time. Lots of free 2 play games work this way, with people paying hundreds of dollars as they get serious. He also argued that Evernote was in this camp, since as you store more of your information in Evernote, it becomes more valuable to you
So charging a one-time fee for evernote is mismatched with the value delivered. They would get payment as a one-time event but the more you use it, the more it costs them to support you, without you paying them more because you like/need it more.
Also support costs typically go down over time; most support effort is spent in onboarding and getting users up and running. Although now that you mention it, Evernote may have huge technical drag because they have bugs outstanding from over six years ago. Indeed, the only time I reached out to support (I couldn't install PC version because it was incorrectly detecting that I already had it installed) they weren't able to assist. $10 lifetime value may be a bit generous.
For me, $10-$12 per year is about what it's worth.
http://lifehacker.com/evernote-limits-device-sharing-for-fre...
> Today, Evernote announced a change to its pricing plan alongside a new limitation for its free service. Both the Plus and Premium paid tiers get a price bump while the Basic plan now restricts you to just two devices.
> The biggest sting is the fact the free Basic plan now limits you to two devices per account, like a computer and a phone, two computers, or a phone and a tablet. You’re also still limited to just 60MB of uploads a month. The Plus plan is now priced at $3.99/month, up from $2.99/month (or $34.99/year), while the Premium plan bumps up to $7.99/month from $5.99/month (or $69.99/year). The price increase comes from what Evernote says is a “significant investment of energy, time, and money.” If you’re affected by the price change, look out for an email from Evernote letting you know what to do. The price change won’t go into effect until after August 15, 2016.
Dropbox with encrypted sparsebundles is a convenient enough replacement though.
