There are two parties in the rental car transaction:
Hertz <-> Driver
The AirBnB transaction has three parties:
AirBnB <-> Host <-> Guest
While you can construct sentences that look similar for both cases, and the word "license" is used in both contexts, it's a fundamentally different dynamic.
That's incorrect. AirBnB provides a platform on which hosts can list their properties. There are two parties to that transaction.
In case you're talking about the subsequent 'rental' transaction, AirBnB is pretty clear that that's between the host and the guest. See section 5 of their ToS:
https://www.airbnb.com/terms