This. Facebook is more interested in VR for sports, messaging, telepresence, news, ads, and entertainment media than it is for games.
Downside of that strategy is that the Valve/Vive bloc could produce radically superior technology because gaming creates seductive technical barriers to overcome. FB's intended uses do not.
Either Indy or F1 recently had a 360 degree view of the race from the top of the car. I could imagine some fans would love that for all types of racing (NASCAR included). Just turn your head to look left/right.