I found the recent Ford/Chevy "comparison" ad interesting in this regard. In it, they never mentioned the word "Ford", they just had "a competitor's truck", with clearly visible logos. More than most ads I have seen, they very intentionally avoided mentioning what everyone could clearly see. I wonder if this was done so they could sell the ad internationally: https://youtu.be/BTm2F4ysQrE

As an aside, I think it's a little absurd that they're trying to sell their old-tech steel truck as superior to Ford's new aluminum setup. I wonder how they will pivot their pitch in coming years when they can no longer compete with Ford and Dodge aluminum trucks that don't rust, are faster, lighter, and more fuel efficient...

>Competitive advertising by name is illegal in most countries. //

Can you give examples? Referring to a product's origin by using the Trademark is allowed in the UK and under the harmonisation treaties I thought such big issues had been evened out across EU states trademark regulations (so that community trademarks can work).