Address is http://miraclefruitstand.net/
Let me make this clear: I'll be grateful if you just throw some advice my way on how to take this to the next level. Don't feel obliged to purchase anything; my desire is not to spam (but I will say I enjoy the products myself).
For the curious lurker, here's what I did:
>Contacted the warehouse rep.
>Arranged to be a distributor for the product (which isn't hard - basically just reviewing their policies and getting familiar with how they operate).
>Found out their dropshipping rates; calculated the margins for myself.
>Registered the domain with NearlyFreeSpeech.net - saved a bunch - 11 or 12 bucks.
>Built the site with wordpress and customized it in a day. Theme, plugins, etc...
>Plugged it in to paypal.
>Tested out the payment system.
>Set up an Adwords campaign which began this morning, using a 100 dollar promo coupon from Google + 10 dollar activation fee. Spending 3.33 a day on advertising, testing the system out using google's cash instead of my own. From that I garnered 3 clicks, 1985 impressions, for a %.15 Click through rate. (Here's a question: is that good or bad? The campaign literally started at midnight.)
Basically if the site fails, I'll have lost around 20 bucks. I also have the option of repping wholesale to retailers in the area, so I'm not entirely dependent on the site, thought I would like for it to be an automated source of income.
Haven't had any "real" sales yet. Processed two orders, one from family, one from a friend, and the company later informed me they'd just send it to my family for free - essentially I've earned back my 20-something dollar investment back already.
So - What do you think HN? How can I make this better and improve sales quickly? Anything I should be aware of from your own muse-creation experiences?
Thanks much!