>>If they know that the information can be de-anonymized using publicly available information, have they really made a good-faith effort?
If your premise that Netflix knew the db could be de-anonymized is correct, then its not "good faith". Otherwise, Netflix could argue it did everything it said it would do in its TOS, and didnt foresee the hackers exploit.
Whether that makes them liable or not is what Im asking. Im not a lawyer.
The reason the bank robbery example is irrelevant is banks say in their TOS that your money is 100% protected up to the FDIC limit. So, Netflix TOS said it would make its db internally anonymized, which it did. Clever cross-correlating made this not enough.