Yes, I fully agree.

> Many subscription models have nothing to do with tricking people

I don't agree with this, at least for auto-renewing subscriptions; that's my point. Every piece of software sold on auto-renewing subscription has some significant number of subscribers (as a percentage of its total number of them) that don't actually want it.

That is true regardless of what the publisher intends or wants.

Obviously, the exact percentage will vary a great deal, depending on the product.

Water is an example of something where that percentage would be low — presumably, almost everybody wants their water to stay on.

Netflix, not so much; I myself once paid for Netflix for months, perhaps years, without using it once, and without wanting to keep it on "just in case". I was just too busy to cancel it the few times I thought of it (until I finally did).

Netflix is not on the sleazier side of the spectrum, though; it's quite easy to cancel.

There are, however, a lot more disgusting sleazy fuckers out there like the Wall Street Journal, MyFico.com, and Comcast, than there are Netflixes.

P.S. As a bonus, here's my Second Law of Subscriptiodynamics:

The total difficulty in cancelling an isolated auto-renewing subscription always increases over time.