I find it difficult that they constrained the concept to payoff = $monthly_amount/$number_of_clicks. From both sides I would prefer to be able to set and see prices, not arbitrary equal results for all the sites I click. That had kept me from clicking in most cases, because I wouldn't want to give the equal amount to go to some 1-paragraph blogpost as to a 1 hour podcast. Even though I would want to contribute for both.