I'd personally see people just stop using Windows. The more people using Linux, the more money in the market for Wine to get better and better replace all the Windows APIs for everyones "I cannot use Linux because X program is Windows only" software.

I mean, I'm already playing Skyrim natively on an AMD GPU thanks to Gallium Nine. And that is only because there has been a lot of internal pressure in the community to have the best Windows only games running here. The more people we get to switch, the more market for businesses to make the process of switching easier.

Of course, we still need Ubuntu (or SteamOS) computers in stores. That would be a nice start. It is hard to get people to switch when they need someone with technical know-how to violate their warranties and give them no commercial support unless you have a small business IT shop like what I run in the evenings that will do it.