A Guide to Spam Traps and How to Avoid Them (opens in new tab)

(litmus.com)

13 pointsr0h1n9y ago7 comments

7 comments

TL;DR: Don't send email to people unless they specifically solicit email from you and confirm their identity.

I.e., don't send unsolicited email.

I.e., don't send spam.

The more interesting for me was Recycled Traps. Often you want to reactivate old users and companies have legitimate reason/access to do so. This part is the more grey area and interesting to see the ISP inactivity rules.

darkarmani9y ago

> This part is the more grey area and interesting to see the ISP inactivity rules.

How is it a gray area? The ISP is telling you to stop sending to the address by using hard bounces. If you continue to send to it, you are spamming.

1 more reply

muppetman9y ago

I just signed up for their newsletter from a few spamtraps. I'm a nice person.

askldfhjkasfhd9y ago

Unless you have access to those spamtraps to complete the opt-in, I doubt they will actually be subscribed.

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