From the article:
At the end of project discovery, you’ll find that 3 exciting things will happen:
1. Now you’re allowed to ask how much the project will cost! You thought I had forgotten about that, didn’t you? It’s OK – I know you’ve been dying to know when you can ask, and the answer is, “now”. And the best part is, I’ll be able to give you a real answer, not a ballpark estimate.
2. You’ll have a more in-depth understanding of your project. From pros & cons to potential profitability, you’ll have a newfound sense of x-ray vision for how your business is currently operating vs. how the new project will enable it to operate. You’ll have a rock-solid grasp of why you want to do this project and what you’ll get from it.
3. I will hand you a complete project plan. This project plan covers all the particulars we uncovered during discovery; this plan is yours, bought and paid for. If you want, you can use this plan to execute the project yourself, or even shop the plan to other consultants for an estimate.