Google does fight them. They have lobbyists on the Hill. On other end are both media and software powerhouses that depend on copyright for lockin to their billions. The People, as usual, aren't doing crap about
their rights. So, the weight of influence and resulting laws goes in a direction that's pro-owner of content (aka corporate owners).
Re Apple. You sure they were fighting that battle on moral grounds because the CEO said nice things? Apple's been happy to do similar things for Chinese, lie about need for Mac security, squeeze extra money using Foxconn workers' misery, reduce number of buyers by charging luxury prices, and so on. They're not ethical in the least. That is probably a greedy corporation rolling in money ensuring it will continue to do so by positioning itself as a private alternative to Android. It's... Marketing.