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This may just be me & my past experience but there is a possibility this could suffer from the one more tool syndrome. You start off enthusiastically but over time usage decreases unless you have someone championing this heavily within the company. You'd have to watch out for that.
It's not meant to be task management, but rather a shared repository for longer term goals with period status updates. Most companies today keep these goals in google docs and they don't get much interaction as a result, so we're hoping to address that.
The only way this gets used is if management forces it down your throat.