The lowest hanging fruit gets picked. "Lets dump absolutely everything and NIH the whole thing for a single time 5% performance increase" doesn't sell well when that one time gain is expressed in the amount of time it takes hardware or network capacity to improve 5%, or fixing poorly scaling algos. Also insert the usual analogy of the ratio of the cost of microscopically faster hardware vs the labor cost of extremely expensive rockstar ninja programmers.
Also its assumed that change will lead to improvement because anecdote, or because change is always good. However, "the thing that won uses text, so naturally we gotta get rid of text" doesn't sound like a wise plan.