This works in the UK because
1) a lot of non-artery roads are really shitty in the UK
2) the UK is an island with lots of rivers and lakes so you may not have an option besides that particular road
3) UK average trips are likely much shorter
If they enforced speed limits on roads in the US with that technique, that road would simply stop being used. There are almost always other options, and the further you are traveling, the more options there are.