This is reminiscent of a contest on EEVBlog that Keysight just sponsored. Participants entered the contest by posting a video on Facebook describing what they would do with an oscilloscope. The person whose video garnered the most votes would win a new 20 GS/s oscilloscope with a bandwidth spec of 6 GHz and a price tag in the neighborhood of US $70,000.

Naturally, the winner turned out to be a kid who made a video about an electric water heater and got a bunch of her schoolmates to flood the voting page. The highest-ranked entry by someone with a legitimate need for a 6 GHz oscilloscope finished in a distant third place.

So Keysight did the only thing that could have avoided a giant online dumpster fire, and gave one of the scopes to each of the top three contestants. It was an expensive lesson in the failings of democracy (and in not using Facebook for anything important).

So yeah, they should just paint the name on the boat and get over it. Keysight salvaged their marketing effort by taking the high road, but you can bet they won't run this contest the same way in the future. They're lucky they didn't have to give away three dozen 6 GHz scopes to random high school kids.