It's interesting to compare the sophistication of Apple's marketing with the ads made by typical S100 computer companies of the day.
There were a lot of the latter, and some of them survived for a while. They all had ads similar to the original Apple ad - a so-so logo, mostly a list of specs in a small box, perhaps with a photo or line drawing of a board or a monitor, no colour anywhere.
The ones that understood a little about marketing usually had a man in a suit using a computer next to a pot plant.
None of them had anything even remotely close to the slick and polished presentation put out by RMI. That Intel ad is incredible for 1973.
