As an end user it was pretty bad (with all the libraries they were using). It mainly seemed to exist so Windows only shops could develop/test their websites on iPhones and iPads without having to own that hardware.
As iPhones and iPads became ubiquitous (as well as the popularity of Macs with developers) that didn't seem to be enough reason to keep it going.
I don't think Apple ever intended to win the browser war, I assume it was a means to an end. Maybe I'm wrong and someone was somewhat delusional. As a Mac lover who had a strong PC at the time it was quite pokey to try to use.