The reason I created this is to:

1. Tackle my challenge of scalability.

2. I love Minecraft and have seen it being non-scalable for a long time, without people doing anything about it.

3. I want to remove the hassle of you having to setup your own server, with all the installation, and plugins, etc.. Maybe you and your family can just hop in and play, and things will be kept for as long as Minecraft is alive.

4. The already setup version of Minecraftly has a disadvantage that it is limited in terms of plugins. I only choose cosmetics, fun plugins to install in this project, so actually you can't choose plugins, unless you use the open source code and host it by yourself. It's a little like Wordpress.com's add-ons vs wordpress.org self hosted version

That is how I view it. :)