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Given that Bitcoin is as stable as say the USD, someone is going to win or lose money on the conversion between "real" currencies and Bitcoin. I won't be risking money becoming worth less, and neither are the publisher.
I don't know BitPay, but I don't assume that they the risk of devaluation of my Bitcoin for weeks or months. We're not talking about buying just the amount of Bitcoins I need for one article, say 20 cent, because fees attached to the credit card transaction your will want to buy at least a little more.
Agreeable there is a point to be made in the fact that the price of each article is so low that you would only need to buy something like $5 worth of Bitcoin, and at that point it doesn't really matter if you lose %20.
Still I don't feel like Bitcoin is the right option, but maybe it could be the backend to a micro payment system. I just don't want to deal with the Bitcoins or conversion to my local currency.