What if the user doesn't watch ads but allows Google to track them outside of YouTube, and then Google uses that data to sell higher priced ads elsewhere? Ads you may allow because not all websites are obnoxious about how they serve ads. That is another way you are paying for YouTube content. It's disingenuous [via your original statement] to state that not watching YouTube ads means you aren't paying for the content. Users are already paying for the content in a lot of other ways that aren't immediately transparent. Hence why I said you're incorrect. You are leaving out information to support your stance and make the issue black and white when in reality, it isn't so simple.