I'm not the OP, but seeing as most of my favourite authors are already dead (some have been so for more than a century) I would so: "not so much". The "would someone think of the content creators" mantra kind of works (up to a point) in the music and movie industries, where Taylor Swift doesn't compete against long-time dead J.S. Bach, nor does Star Wars compete against Melies's films, while any new fiction author has to compete against long-time dead authors like Proust, Kafka, Joyce or Ray Bradbury.