Isn't that really advocating that each and every website on the internet should teach their users basic computer skills?
I mean if these people had bought a magazine from the news stand, and it said "Popular Mechanics" instead of "Playboy" on it, do you think that they would just say to themselves, "I guess that Playboy changed their name, logo, and stopped showing pictures of naked women. Interesting. I'll have to tell me friends about this?"