While I don't believe its a whole new Microsoft, the idea of embrace, extend, extinguish in this context is knee jerk nay-saying. What are they going to extinguish: iOS or Android?
It's curious to me how some people don't update their thinking. Microsoft is so far from being the dominate software behemoth that practiced EEE that's it's almost sad. The old Microsoft paid a price for that arrogant attitude of theirs that led them to make some bad decisions that got them to their reduced status today. I applaud efforts by the new crew to turn things around.